/pone/ - My Little Pony > 자유게시판

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Anon stared at the spellbook skeptically. He didn't believe in magic, but it was such a thick book and on sale for only $9.93! What an unusual price! Normally prices ended in a 9 or a 5. But a 3? He just had to get it. But what was he supposed to do with it now? It was only good as filling on a shelf to make him look smarter. Shrugging, Anon began casually flipping pages. Anon lowered the four-inch thick tome as a sudden spark of inspiration struck. Motivated, and just a hint excited, Anon flew out of his seat and began the Irish Ceremonial Dance of Spellcasting. Unfortunately, Anon was not Irish nor was he drunk enough to do the dance right. So he just ended up knocking over his coffee table and flopping on the floor in pain. Suddenly, a bright glow consumed the room and the hum of ancient magic filled his ears. Anon protested… even though he really had… The next thing Anon knew, two fuzzy white orbs were hovering over him, casting a shadow over the land despite each bearing a simple picture of the sun. He blinked slowly up at the dominating presence. Then he stared into the dark crevice created where the two orbs mashed together, their weight unimaginable to someone so small. Then the sky fell as Princess Celestia carelessly dropped into her throne. With an earth shattering boom, Anon's world became nothing but darkness, sweat, male vitality support and pain.

As some of you may know, I started out as a radio journalist. And when I discovered the web in around 1996, I knew that, to me, radio and TV were not the dominant news media any longer. Nowhere but on the web was it possible to research and cross-reference from dozens or resources with various origins. You could directly access the press agencies for news without having to read the politically or sensationalist tainted derivates in various outlets. The amazing thing was the humble link. And as the cool kids said back then Cool URIs don’t change. In other words, the web was about retention and accumulation of content. An ever growing library that by its very nature was self-indexing and cross-referencing. And this is what is being actively killed these days. But let’s go back a bit before I start focusing on that problem. Let’s take a peek at the slow decline of the web as a news medium.

The great thing about the web was that everyone could become a publisher and let their voice be heard. Finding places to write and create web pages was easy. But many of them were also short-lived and we learned the hard way when - for example - Geocities shut down, "free" didn’t mean "yours forever online". When "web2.0" became a thing, the publishing model got turned on its head. Instead of writing in an own publication, libido support the idea was to comment and do smaller posts on a topic, linking to resources, or adding a funny image without alternative text. Accumulatively adding to threads, so to say. A bit of a reminder of Bulletin Boards or Forums, but with less focus. At that time I worked on various social media ideas in Yahoo, hitherto one of the main sources for people’s daily news, replacing daily papers. The model of Yahoo and others back then was simple: buy news content, spruce it up a bit and show ads around it.

Even then some dark patterns evolved, like splitting up longer content into carousels and pagination not for Alpha Drive Rx vitality the sake of the user, but to record yet another click. Clicks and interaction means ad displays, reading was kind of a necessary evil from a monetisation point of view. This is also when the first ideas of creating sticky, viral and - let’s call it by its real name - addictive and lock-in content came up. Something we perfected now, but still wanted to avoid back then. Back then "web 2.0" or user generated content was something we didn’t quite trust and the biggest no-no was to create a product for a community for the sake of having one. This anti-pattern was called the Potemkin Villages, when historically people build fake villages for the emperor to see when driving past so he’d see growth where there wasn’t any. So, instead of growing a community, you build an empty product.

Without filling that one already with some content, this was a non-starter. People are happy to comment and add to something that already exists. Only a few are real content creators, and those were more likely to have an own blog. We wanted to encourage human created answers and not machines spurting out data. We wanted to encourage people to write high quality content and reward them for it. We wanted to allow for human questions and dabbled with natural language processing. And we found two important facts. Facebook expanded on already existing university groups. LinkedIn and its European equivalent Xing was about finding a job and telling people where you work, so it was convenience rather than an emotional bond. The "new" factor was also a big one. Delicous, for example, was thriving, with people bookmarking, describing and tagging resources and sharing them with friends. Yahoo Bookmarks did a similar thing, but without a focus on the social aspect.